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      <title>What AI search actually cites: notes from the field in 2026</title>
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      <pubDate>2026-10-16T00:00:00.000Z</pubDate>
      <description>Getting brand content into AI answers is not about keyword density. Three things held up across our 2026 client work: checkable data, extractable structure, and conclusions that state their limits.</description>      <category>Generative Engine Optimization</category>
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      <title>Go-global services as sold, and as delivered</title>
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      <description>Three gaps Chinese companies hit when buying overseas marketing services: promised channels versus delivered assets, showcase cases versus reusable methods, and service-led pricing versus problem-led needs.</description>      <category>Go-global and Localization</category>
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      <title>E-E-A-T as an editing checklist, not a score</title>
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      <pubDate>2026-10-02T00:00:00.000Z</pubDate>
      <description>Experience, expertise, authoritativeness and trust are not a rating you optimize for. They are four questions you can ask about any draft before it ships. Here is the version we actually use.</description>      <category>Content and E-E-A-T</category>
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      <pubDate>2026-09-21T00:00:00.000Z</pubDate>
      <description>As users hand questions to AI, the brand battleground moves from rankings to answers. This post explains the difference between GEO and SEO, and three actions teams can start this week.</description>      <category>Generative Engine Optimization</category>
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