Brand growth in the age of AI search
Original reporting on AI search, go-global marketing and brand growth. Verifiable data and first-hand execution notes, written for people who decide.
Getting brand content into AI answers is not about keyword density. Three things held up across our 2026 client work: checkable data, extractable structure, and conclusions that state their limits.
Read moreThree gaps Chinese companies hit when buying overseas marketing services: promised channels versus delivered assets, showcase cases versus reusable methods, and service-led pricing versus problem-led needs.
Read moreExperience, expertise, authoritativeness and trust are not a rating you optimize for. They are four questions you can ask about any draft before it ships. Here is the version we actually use.
Read moreAs users hand questions to AI, the brand battleground moves from rankings to answers. This post explains the difference between GEO and SEO, and three actions teams can start this week.
Read moreUPXidea works on brand packaging design, generative engine optimization, SEO and go-global marketing. Send us your product and market context — you get an initial read within 24 hours.