Indexing, ranking and structured data practice for Google and Baidu, plus how traffic shifts once AI summaries appear.
Getting brand content into AI answers is not about keyword density. Three things held up across our 2026 client work: checkable data, extractable structure, and conclusions that state their limits.
Read moreExperience, expertise, authoritativeness and trust are not a rating you optimize for. They are four questions you can ask about any draft before it ships. Here is the version we actually use.
Read moreAs users hand questions to AI, the brand battleground moves from rankings to answers. This post explains the difference between GEO and SEO, and three actions teams can start this week.
Read moreUPXidea works on brand packaging design, generative engine optimization, SEO and go-global marketing. Send us your product and market context — you get an initial read within 24 hours.